East and West 'Ballers', Earvin 'Magic' Johnson and Sean John Combs, do deal with Comcast!

East and West Coast 'ballers', Sean John Combs and Magic Johnson, are among top draft selections for Comcast cable network's channels in 2K13

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The last time the East and West Coast (NYC and Cali) dominated the headlines, like they are currently, the news wasn't so positive; it was about 'beef', which ultimately culminated in the deaths of two of the most prolific MC's (2Pac and Biggie) in hip-hop/rap music history. 

But in 2013, two business mogul's - Magic and Diddy - with deep business roots in both coast's, will launch channel's reported to be powerfully positive game-changing forces in film, television and music entertainment!

"Comcast, the nation's largest cable operator, plans to launch ten channels in total over eight years to keep a pledge it made in 2010 as it sought federal approval for its acquisition of a majority stake in NBCUniversal."

It's no surprise these two entertainment and business swagg-masters have been given this opportunity to create jobs and provide quality entertainment, as we all know, Magic and Puff have been checkin' traps for years. But neither of them were awarded their respective contracts just on their names and reputations, alone. 

"The channels will be broadly distributed and were chosen from over 100 proposals for concept, talent and financing necessary to give each a fighting chance in today's brutally competitive landscape."

Magic's channel, Aspire, is committed to producing positive uplifting images of African American's 24/7 - an alternative to BET (Black Entertainment Television).

Sean Combs' - Revolt, on the other hand, "was selected by Comcast to be the first music network to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation."

We can probably expect to see Diddy's presence on many of Revolt's episodes, but Magic has assured us he won't be appearing on any of Aspire's runs, except for an occasional public service announcement or inspiring message. 

All the best to both East and West Coast 'ballers', as they seek to conquer new business and entertainment landscape. And BIG SHOUT to Comcast for showin' some love!

Rapper O.G., Ice-T directs 'Art of Rap' documentary about Rhyming - to release Jan. 21, 2K12

Say what you want, say what you will, but never say O.G. rapper/actor, and [new] director, Ice-T, doesn't have swagg. From the time Ice dropped his first debut album, Rhyme Pays, in 1987 - to his current day credits - the name of the game has always been "self-pimpin". 

By his own admission, Ice never claimed to be the best or tightest rapper, or "King" of this or that. But one thing the legendary West Coast 'G' has been able to do his entire career, in part due to character influences the likes of Iceberg Slim, Schoolly D, Mac (pimp from Hawaii) and the Sugar Hill Gang, and that is:  game, hustle and grind his way to pop-cult dominance! With an established resume in both rapping and acting, Ice has added directing, as mentioned earlier, to his list of conquests.

For those who love to hate 'The Game', and the players, how many of you would trade positions with Ice-T, right now? Stop lyin', homie! Just to get next to one of his dimes (past and present), Mr. Rap Hater wouldn't hesitate to be "Ice-T", or at least his mini-me. 

Inspired by a void he recognized over the years, Ice asked 15 questions of 54 rappers regarding how 'rap' is done. He acknowledges that as many times as he's been asked various questions about rap, never once was he asked, "How do you rhyme?" 

Something from Nothing:  The Art of Rap - directed by Ice-T, is a documentary highlighting the varied distinctions and styles of rhyming, and how individual rap stars actually contemplate, plot and execute them. 

This project makes a lot of sense for Ice, rap/hip-hop music and fans; after suckin'-up game as an actor - he's been getting practically free directing lessons on the job (or on the set). Most of what the world knows about rap are its personalities and symbols of success - finally, a fresh look at how the art is crafted. 

Good lookin' out, Ice! Not everyone can spit-it, but we can all learn to appreciate the art and style of lyrical flow.

"This ain't a movie for rap haters."

"Directed by Ice-T and featuring Eminem, Dr. Dre, Snoop Dog, Kanye West and more comes a feature length performance documentary about Rap music. Ice-T takes us on a deeply personal journey to uncover how this music of the street has grown to dominate the world."