East and West 'Ballers', Earvin 'Magic' Johnson and Sean John Combs, do deal with Comcast!

East and West Coast 'ballers', Sean John Combs and Magic Johnson, are among top draft selections for Comcast cable network's channels in 2K13

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The last time the East and West Coast (NYC and Cali) dominated the headlines, like they are currently, the news wasn't so positive; it was about 'beef', which ultimately culminated in the deaths of two of the most prolific MC's (2Pac and Biggie) in hip-hop/rap music history. 

But in 2013, two business mogul's - Magic and Diddy - with deep business roots in both coast's, will launch channel's reported to be powerfully positive game-changing forces in film, television and music entertainment!

"Comcast, the nation's largest cable operator, plans to launch ten channels in total over eight years to keep a pledge it made in 2010 as it sought federal approval for its acquisition of a majority stake in NBCUniversal."

It's no surprise these two entertainment and business swagg-masters have been given this opportunity to create jobs and provide quality entertainment, as we all know, Magic and Puff have been checkin' traps for years. But neither of them were awarded their respective contracts just on their names and reputations, alone. 

"The channels will be broadly distributed and were chosen from over 100 proposals for concept, talent and financing necessary to give each a fighting chance in today's brutally competitive landscape."

Magic's channel, Aspire, is committed to producing positive uplifting images of African American's 24/7 - an alternative to BET (Black Entertainment Television).

Sean Combs' - Revolt, on the other hand, "was selected by Comcast to be the first music network to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation."

We can probably expect to see Diddy's presence on many of Revolt's episodes, but Magic has assured us he won't be appearing on any of Aspire's runs, except for an occasional public service announcement or inspiring message. 

All the best to both East and West Coast 'ballers', as they seek to conquer new business and entertainment landscape. And BIG SHOUT to Comcast for showin' some love!